Hi, I’m Amaya Rose, the founder of Rootmother Wellness & Apothecary.
ceremonialist, folk herbalist, grief tender and postpartum doula
I tend the thresholds we were never meant to cross alone.
My work lives at the meeting place of folk herbalism, ceremony, grief tending, plant medicine integration, postpartum care, creative practice and community-rooted healing.
I accompany people through the passages that change us: birth and postpartum, death and grief, reproductive loss, identity transformation, spiritual awakening, survival, softening and the slow work of returning to one’s own life.
I am especially devoted to creating spaces where women, queer people, caregivers, artists, survivors, mothers, leaders and those who have spent years holding everything together can finally be held.
My Path
Rootmother grew from nearly a decade of herbal and apothecary work, community care, disaster response, ritual practice and deep listening.
Before Rootmother, I founded Akasha Apothecary in 2017, creating handmade organic herbal products centered on women’s wellness, postpartum care and the healing potential of cannabis and CBD.
In my twenties, I spent several seasons growing cannabis on farms in Northern California. It was there, while tending the gardens for hours each day, that my relationship with the plants truly deepened. I learned from the elders, from the land and from the plants themselves. I learned how to listen.
It was also the first time I consciously felt the presence of my ancestors. As an adopted person, that connection grounded me deeply. I knew this was the path I wanted to walk for the rest of my life.
When the growing season ended, I bought a one-way ticket to Kauaʻi, returned five days later and began building my dream of reconnecting plants with people and people with plants.
I started Akasha Apothecary with $200 and an irrational level of belief that I was going to change the world. I highly recommend this kind of delusion when following your dreams.
What I did not yet know was that grief would meet me along the way and completely transform how I lived, served and understood my work.
In 2020, the CZU fires swept through the Santa Cruz Mountains, where I grew up. I was living farther north at the time, but I knew I had to do something. I began organizing volunteers and gathering herbal medicines, diapers and other essentials for families who had been evacuated.
At every turn, people showed up. The Santa Cruz Museum of Art & History offered us space. Organizations donated supplies. Herbalists from across the country sent medicine.
From that collective response, Renegade Community Apothecary was born, a disaster relief and wellness project that supported hundreds of families, first responders, farmworkers and elders.
Grief had moved me into action, service and deeper relationship with my community. It showed me that grief can bring us closer to one another, to the land and to our own wholeness.
After that experience, my work could never return to what it had been before. I witnessed what becomes possible when people gather, tell the truth about what they are carrying and offer their gifts in service to one another.
From that soil, WILLOW:: the Village Grief Nest ~ was born.
I began holding circles on the land where women could gather and witness one another’s grief. We brought it to the altar, the fire and the ocean. We screamed the primordial screams of the Mother and cried the tears of our grandmothers. We allowed our grief to be seen by the village, and something within us began to transform.
I fell in love with the process of this work: the unfolding, the remembering and the rebuilding. It is a humbling honor to witness people reclaim parts of themselves and feel the plants and their ancestors supporting them through that initiation.
I hold this work with deep reverence and responsibility. I am devoted to bringing truth to the altar, even in its most painful and unpolished forms, so that it can be witnessed, felt and transformed into something generative for the individual, their lineage and the living world.
My community work has continued to evolve. In 2025, I founded the Ancestral Wellspring Collective, a nonprofit healing justice project that houses several community programs, including Renegade Community Apothecary. Through this work, we continue creating accessible and culturally relevant care for the communities we serve.
Across every form this work has taken, the devotion has remained the same:
To make beauty, ritual, nourishment and meaningful care available during the moments we need them most.
I truly love what I do. I love the people and communities I serve, and I am deeply honored to walk this path alongside you.
I grew up among the coastal redwoods of California and spent many years living off-grid as a nomad. Throughout my life, I have nurtured a deep kinship with the land, the waters, and the unseen relationships that connect us to place.
My relationship with grief has evolved greatly over the years. I have moved through adoption, pregnancy loss, and other profound thresholds that have shaped the way I understand loss, belonging, remembrance, and transformation.
My personal practice is a woven tapestry of land-based spirituality, Afro-Indigenous wisdom, ancestral connection, and an animist worldview. I believe that when we allow grief to become a beloved companion, teacher, and initiator, we open our lives to greater wholeness, balance, and intimacy with ourselves.
My ancestors have taught me so much about walking this path with integrity and heart, staying close to the roots, listening deeply, and honoring the sacred responsibility of tending both the living and the dead.
My Approach ꩜
I do not believe healing requires becoming perfectly regulated, endlessly productive, spiritually polished or free of contradiction.
I believe we are complex, cyclical and relational beings.
Our grief may need witness.
Our bodies may need rest.
Our transitions may need ritual.
Our stories may need somewhere safe to land.
Our healing may ask to happen slowly.
My role is not to position myself as the authority over your life. My role is to create an attuned container, offer practices and resources from my training and experience and support you in listening more deeply to yourself.
Experience and Training
Certified Trauma Informed Women’s Work Facilitator
2021 / Wild Essence Mystery School
Certified Rape Crisis Councilor, CA
SFWAR ~ 2025
Postpartum Doula Training
40 Classroom Hours - OIS - FSD + Well Womb Care ~ 2025
Sealing Ceremony Training ~ Campesinx Womb Justice ~ 2022
Ceremonial grief tending and ritual facilitation
2018 - Present
Herbal product creation and education
Akasha Apothecary
2017 - Present
Community herbalism and mutual-aid care
Renegade Apothecary
2020 - Present
Specialized C a n n a b i s & C B D formulation for womb wellness
2016 ~ Present
Guided meditation and group facilitation
2018 - Present
15 years of devoted self study, shadow work, herbal practice, grid work, plant medicine ceremonies, grief nesting, and ritual
Ongoing study of grief, birth, death, ancestral practice and life transitions
Who I work with…
My work is especially aligned for women, femmes and gender-expansive people who are:
Moving through grief, loss or a major ending
Navigating postpartum or reproductive transition
Rebuilding after survival
Crossing an identity or spiritual threshold
Seeking a spiritually grounded complement to clinical care
Longing for ritual, beauty and deeper meaning
Ready to receive support rather than carrying everything alone
Rootmother welcomes people of all backgrounds who feel aligned with this work and who enter the space with respect for its values.
“The products you make are wonderful and effective. I’m grateful for the work you did with my class of initiates and with me. Holding space is definitely a gift you have and I’m grateful for doing that for me.”
~ Jen Nami, Santa Cruz Mountains, Heartsong Sanctuary Collective